At WOTscience, we fuse cutting-edge AI with expert human oversight to optimise medical communications for speed, accuracy, and impact
Medical communications is evolving fast. The old ways of creating content—where teams spent weeks manually developing materials—are being replaced by smarter, AI-powered approaches.
But here’s the thing: AI alone isn’t the answer. Sure, it speeds up content creation, but without human expertise, it can lack context, accuracy, and strategic depth.
That’s where AI-human collaboration comes in. At WOTscience, we believe the best results come from leveraging AI for efficiency while keeping human oversight to ensure quality.
We have developed structured Human In The Loop processes to deliver medical communications faster and more efficiently than ever before.
Let's take a closer look at how this works and why it matters.
Step 1: Selecting the Right AI Tools
Not all AI models are created equal, and in MedComms, accuracy and contextual awareness are critical. WOTscience identifies and integrates the most effective tools for the job, ensuring that AI delivers value while maintaining scientific integrity.
AI Model
Selection
Large Language Models (LLMs) like ChatGPT-4o for structuring content
Specialist Research Tools
Consensus & Scispace for filtering, trend analysis and
literature insights
AI Design
& Visuals
DALL-E & Med-specific design automation tools for infographics
Research Discovery
Inciteful & Research Rabbit for discovering new connections
and networks
The key is not just using AI but knowing which AI to use for each MedComms challenge.
Step 2: Expert Supervision—Ensuring Accuracy, Compliance, and Strategic Impact
AI works best within a well-defined framework that ensures accuracy, compliance, and efficiency. At WOTscience, we use structured Standard Operating Procedures (SOPs) and an AI-driven prompt strategy to create repeatable, high-quality outputs.
Parameter Definition
Before AI even starts generating content, we define the parameters to guide its performance. This involves selecting the right model, setting content length constraints, and ensuring prompts are optimized for relevance and specificity.
Routines (SOPs)
We implement standard operating procedures (SOPs) that ensure consistency across AI-assisted workflows. These routines define step-by-step processes for drafting, reviewing, and refining content, ensuring AI remains an assistive tool rather than a standalone creator.
Prompt Strategy
Crafting effective AI prompts is an art. Our teams develop specialized prompt strategies that incorporate scientific terminology, regulatory language, and audience-specific messaging to generate the most relevant content possible.
AI isn’t plug-and-play—it needs a structured process to ensure consistent, high-quality content.
Step 3: Human Supervision & Quality Assurance
AI is a powerful tool, but without human oversight, it lacks scientific judgment, strategic insight, and regulatory awareness. WOTscience employs a Human-in-the-Loop (HITL) model to ensure AI-generated content is accurate, credible, and compliant.
Privacy Protection
AI models are powerful, but they must be handled with care. Our processes ensure that sensitive medical data is never exposed to AI tools. All AI-generated content is based on de-identified, structured inputs, ensuring compliance with scientific and regulatory standards.
Quality Assurance
AI-generated content is always reviewed by human experts before it reaches our clients. We use a multi-step validation process to check for factual accuracy, logical coherence, and scientific integrity.
Regulatory Compliance
In medical communications, compliance is non-negotiable. Our regulatory experts ensure that AI-assisted content aligns with industry standards, including ICMJE, GPP, and pharma guidelines, ensuring ethical and transparent communication.
The best results come from AI + human synergy—automation speeds up content creation, but humans ensure it’s medically accurate, strategically valuable, and fully compliant.
At WOTscience, we’re leading this transformation
We believe that AI, guided by human expertise, can deliver scientific content better, faster, and more cost-effectively than ever before.
Are you ready to embrace the future of medical communications? Let’s talk.
Contact us:
claire@wotscience.com
Faster workflows
AI streamlines repetitive tasks, accelerating content development
Uncompromising quality
Every AI-assisted output undergoes manual validation to meet the highest scientific and regulatory standards.
Lower costs
AI-driven efficiencies reduce project costs by 30—50%, freeing up budgets for higher-value activities.
Future-proofed strategies
As AI evolves, human oversight ensures continued innovation and credibility.
WOTscience seamlessly integrates cutting-edge technology with expert human knowledge to deliver accurate, clinically relevant scientific communications faster and more efficient than ever before.
CONTACT
E: hello@wotscience.com
WOTscience, London, W1
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