SCIENTIFIC PLATFORMS & PUBLICATIONS
Establish a coherent foundation for competitive differentiation
MARKET MAP –Consolidation of scientific data, market research and strategic knowledge
MESSAGE PLATFORMS – The fully connected narrative providing a coherent evidence base; the foundation for all medical communications
PUBLICATIONS – High impact, clinically meaningful data dissemination including abstracts, presentations, posters and manuscripts
VALUE DOSSIERS – Development of GRD and value communications including regulatory submissions
BEHAVIOUR CHANGE
Medical education designed to embrace evidence-based practice
FIELD TOOLS – Coherent narratives to inspire physicians and tools to navigate complex discussions
LEARNING – Blended e-learning and training to support implementation of regional and local internal educational programmes
PEER-TO-PEER PROGRAMMES – Designed to support evidence communication, practical support and positive reinforcement
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